The number of mobile users today is greater than the number of desktop users!
Consequently, businesses have realized the need to use mobile channels for attracting customers effectively.
They now need to optimize mobile apps and websites to improve their customer’s experience and increase their conversions.
#1 Mobile Apps Offer Better Personalization
Personalization is about offering tailored communication to users based on their interests, location, usage behavior, and more.
With mobile apps, it’s easy to treat users with a personalized experience.
However, improving user experience is not the only purpose that personalization serves. It can also help improve the conversion rate of apps: When users get pampered with personalized content, they have a higher chance of making a conversion.
#2 Ease of Sending Notifications
For the last couple of decades, email has been the most widely-used business communication tool. Businesses have extensively used email (some almost abused it) to reach out to their users. As a result, email has lost the effectiveness it once had; its open rates and click rates have constantly dropped.
Enter mobile app notifications. The notifications are of two types: push and in-app notifications. They both are exciting alternatives for communicating with app users in a less intrusive manner.
The ability to send instant, non-intrusive notifications to users is so desired that it is one of the major reasons why many businesses want to have a mobile app in the first place.
There have been instances where the push medium of notifications has delivered click-through rates of 40%.
#3 Making Use of Mobile Device Features
Mobile apps have the advantage of utilizing features of a mobile device like a camera, contact list, GPS, phone calls, accelerometer, compass, etc.
Such device features, when used within an app, can make the user experience interactive and fun.
The device features can significantly shorten the time users take to perform a particular task in an app and even boost conversions.
#4 Freedom in Designing
Even with all the technological advancements in web designing, mobile websites have to rely a lot on browsers to perform even the most elementary functions. Mobile websites depend on browser features like ‘back button,’ ‘refresh button,’ and ‘address bar’ to work. Mobile Apps don’t have any of these restrictions.
A mobile app is designed with many elaborate functions, based on advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ ‘hold,’ and more.
Apps can use these gestures to offer innovative functionality that can help users perform a task better. For example, an app can let users move to the next or previous step using the swipe gesture.
#5 New Branding Experience
Since a mobile app is distinct from a company’s website, it has the liberty of offering a new branding experience to users. It means that the company can experiment with new branding styles for the app, which can be different from the regular brand style of the company’s website (or the company altogether).
Additionally, a mobile app can also allow users to customize its appearance as per users’ liking. This can further help in the personalization front of the app.
#6 Users Spend More Time on Apps
Mobile users spend 86% of their time on mobile apps and just 14% of the time on mobile websites.
Moreover, the average time users spend on mobile apps is also increasing — rising by 21% in one year.
#7 New Stream of Conversions
If you’re looking to increase conversions, mobile apps can be a great medium to push users down the conversion funnel.
Mobile apps can be used to acquire both top-of-the-funnel (ToFu) and bottom-of-the-funnel (BoFu) users.
#8 Brand Presence
Users spend a substantial amount of their time on mobile devices. It’s safe to say that many users encounter the apps they’ve installed on their devices almost every day. This regular encounter can be viewed as a branding opportunity.
Even when users are not actively using a mobile app, they are still reminded of the app’s brand. The icon of the app acts like a mini-advertisement for the brand.
The presence of an app on a user’s device helps influence user’s perception about a brand, subconsciously.
#9 Apps Can Work Faster Than Websites
A well-designed mobile app can perform actions much quicker than a mobile website.
Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. For this reason, data retrieval happens swiftly in mobile apps.
The intention of this post is not to establish mobile apps as a better alternative to mobile websites.
The post only lists out areas where apps can offer greater value to businesses than mobile websites.
Oh, and One Last Thing
Knowing all the ins and outs of developing and marketing your app can be overwhelming for anyone. Crowd Hub wants to do it all for you. For professional advice and guidance on the matter, get in touch with the Crowd Hub.
With years of experience and an average rating of 4.8 stars or higher in both Android and Apple App stores, we can help you create an app that is both easy to use and well-liked.
If you mention that you read this article, we will provide a free customer journey strategy and project scoping for free. And if you eventually sign a letter of intent, we’ll throw in free wireframing for your project.